Wednesday, February 10, 2010



Ways to Get a Customer and Keep a Customer



There's good news and bad news…
Let's start with the bad news, and there's a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, partially satisfied.

Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.

Here is more bad news.
Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.

It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.

When I did find product reviews or pages, the information I wanted (price and specs, mainly) were either garbled by nonsensical info or was nonexistent.

If researching for myself, I would have long before that said, "Screw it. I'll just go to the store myself." All of them lost a potential online customer.

Problems like these aren't uncommon. In fact, it seems many sites are severely lacking in the customer service department. If customers don't prefer online shopping to brick-and-mortar shopping, it's because retail sites haven't done enough to make the online shopping experience a good one.

Are you ready for more bad news?
Here are ways many sites have failed to serve their customers:
1. Only 37 percent offer multiple images views of products.
2. Only 33 percent offer customer reviews.
3. 62 percent have difficult to read fonts.
4. Only 43 percent offer free shipping.
5. Almost two-thirds do not offer in-stock information on the product page.
6. While just over half of online retailers have physical stores, only 10 percent
offer in-store pickup.
7. One third have a checkout processes with more than 4 steps.
8. Only 58 percent correctly answer an e-mail question within 24 hours.
9. Around 80 percent don't seem to get that more ways to pay means more ways to buy. 20 percent offer pay-by-check, 10 percent offer Google Checkout, 20 percent accept Pay Pal and 18 percent offer Bill Me Later.

That's a lot of ball-dropping. Fortunately, it can all be corrected to give your self a leg up on the competition. Hint: Just inverse some of those numbers above to understand what you should be doing.
Here are some more tips:The landing page is crucial. You should have a landing page relevant to the search term. Yes, this is going to take some time to develop. But it doesn't take any time for a potential customer to abandon you. In fact, it takes half a blink to form an impression, and if that page isn't loaded in under four seconds, it takes less than half a blink to hit the back button. Just remember, information seekers scan from left to right, top to bottom, so keep those keywords, beginning with the search link, to the left and not buried in chunks of text. Make sure it's clear where links lead, especially if navigating a customer away from a landing page.
Product information should be complete, answering all the customer's questions. A survey found 77 percent said "buying from a particular merchant is 'very to somewhat' influenced by the quality of content (descriptions, copy, images and tools) on a particular website.
Images are vital. One day, when smell-o-vision, holographic imaging, and virtual reality tactile-experience suits are reality, we can better recreate the actual store-bought experience. Until then, we have pretty pictures, even video demonstrations.
One more list and we're done.These ten features and functionalities are the most important to customers, according to a survey.

1. Product overview
2. Merchant's guarantee
3. Stock status/availability
4. Quality of image
5. Customer service links
6. Product specific information
7. Long description
8. Size chart
9. Toll-free number
10. Ratings and reviews

Secrets To Using Keywords!

Once upon a time, not so many years ago, if you needed to find something all you had to do was to let your fingers do the walking for you. And the Yellow Pages are still are great place to look for a specific type of business or service.

But that was then.

Now we have the Information Super Highway. Finding information, or anything else for that matter, is simply an act of entering in the correct keywords at your favorite search engine or directory.

Keywords are the 21st century equivalent of the Yellow Pages and they are necessary to find whatever it is that you seek online. But, not only do you find things with keywords, they are also what others will use to find you.

The keywords you use on your website will determine exactly how your website will perform in search engine and directory searches made by potential visitors.

This can have a huge positive or negative effect on the exposure your website receives from the global audience of the Internet.

Traffic is essential for the success of any website.

It does not matter what the purpose of the website might be. Without traffic, then you are creating a website that will never be seen by anyone other than yourself.

For those of us attempting to do business online, the proper use of keywords can make or break you.


Here are a few important points to consider:

1. Choose Proper Keywords.

If you are selling fresh fruit online, it will not do you any good to use words that describe auto parts. The keywords you choose must be closely related to that subject or topic which will be found on your website.
2. Good Use of Keywords.


Not only must you choose the correct keywords to describe your website, but you must also make use of those keywords throughout the actual body of the text of your website.


3. Excellent Use of Keywords.




Many people go to the trouble of researching keywords to make their web site as attractive to potential visitors doing searches but fail miserably at the most important element of the entire process by naming the Title of their website Homepage.




Make use of your keywords in your website Title!


4. Do NOT SPAM Your Keywords.

It has long been thought that repetition of keywords will improve the ranking of your website. While this was true many, many years ago, it is not to be used today or your website will be penalized if not outright banned by the major search engines and directories.

Use keywords only one time each in your Title and within the Meta Tags of your web page HTML.

The exception to this rule is the repeated use of the same keyword within the actual text of your website but ONLY if the keyword is relevant. Repetition for repetitions sake will also cause you to be penalized or banned altogether.

5. Research Your Keywords.

How would someone find you online?

Pretend you are a potential visitor to your website and compile a list of words you might use at a search engine or directory and research what these terms bring back as results to your inquiry.

Is your website already among the search term results? How about your competition?

If neither appear in the results of your search then you need to try using other keywords.

You can even cheat a little on this by visiting your competitor and viewing the source of their web page to determine exactly which keywords they are using.

6. Modify Your Keywords.

Just because you finally compile a list of keywords do not fall into the trap of thinking that they are somehow now etched in stone.
Not on the Internet.

Review the most common search terms being used at least once every month or two and modify, adapt, adjust and overcome any problems by making changes to your list.

A great way to keep tabs on the most popular terms in use on the Internet can be determined by accessing various FREE services that exist online dedicated to compiling a list of the top current search keywords.

Making use of these little secrets on keywords will insure that your website is always in the top rankings of searches done to find your unique web page content.



After 12 years in the Website Design and SEO market the personell 877 Web Team believes that we can work with you to make your Website more productive for a small investment.

Friday, January 15, 2010

An Arlington TX. Website Design Company

Our custom web design services have been helping hundreds of clients make more money since 1996. As a professional web design firm, we know that it takes a lot more then a pretty site to help you make more money.

We only build custom web site designs. All of our designs are 100% original and customized for the client. By choosing a custom web site you are differentiating yourself from your competition. Furthermore, custom web sites are much easier to optimize if you wish to market your site in the future.

in reference to: Dallas Arlington Ft Worth DFW Custom Web Design Company (view on Google Sidewiki)

Tuesday, October 13, 2009

Monday, October 13, 2008

Increase Website Traffic


Ways To Increase Your Website Traffic

1) Invest in good advertisement with the popular search engines.
Google and Yahoo are the top two search engines on the Internet, and these two sites draw huge amounts of traffic. They also offer great advertising programs, Google with its Adwords and Yahoo with Overture. A lot of websites feature these advertising programs, and you can be assured that your ad will be displayed quite widely, and will get readership.
Of course, advertising with Google or Yahoo will not come free of charge. If you have the money to spare, and feel that better advertising will benefit your online business, then by all means deal with the best and sign up with Google Adwords or Yahoo Overture.


2) Trade links with other sites and online shops.
Link trades or link exchanges are when two websites agree to feature hyperlinks to each other's websites on their respective websites. These links can usually be found in a list, or sometimes on a separate page on the website. Link exchanges can benefit both parties, as the traffic to each can then cross over to the other website.
These are also free, requiring only an agreement between the two parties. This means that you can work on creating a lot of link exchanges (thus drawing more traffic) without having to spend a penny!


3) Market virally.
Viral marketing is a new form of marketing that originated on the Internet. Viral marketing is different from conventional forms of advertising by being undercover, as it were. Usually, creative videos or games, or interesting articles, are spread on the Internet through blogs and other sites. The company's name is actually attached to these viral pieces (even just a logo and tagline at the end of the video, or on one corner of the game window).
Viral marketing is low-cost, but depends heavily on the creativity and attractiveness of the viral pieces you use to market your company.


4) Determine and use the proper search keywords and keyword phrases for your site.
Search engines are essential tools for anyone on the Internet, as they allow easy access to desired information or services. Online businesses should take care to make their websites search engine friendly that is, easily accessible by these search engines. The process of improving a website with regard to search engines is called search engine optimization. This usually consists of creating new content for the website which includes the specific keywords and keyword phrases associated with the business of your company.


5) Create articles to spread awareness and increase interest in your site.
Similar to the previous tip, you can write articles about subjects related to your company's field. For instance, a car dealership can create articles about car sales or car parts. These articles can be put up on the company website itself, or submitted to other sites that deal with the same subjects as the company.


6) Participate in forums and create your own online communities.
Forums are great ways to advertise your site. If more and more people become convinced that your company provides quality service, then you can gain an online following. Take advantage of this and try to lead it to form a full-blown online community. This community will not only maintain your current market, but also attract new customers.


7) Finally, make newsletters available.
Newsletters are another way of increasing awareness of and interest in your company. Just be sure that you can provide good information and quality content, and people will subscribe to your newsletter and help spread the word about your company.
For more information please visit us at 877 Web Team

Wednesday, July 9, 2008

SEO Consultants


Search Engines Getting Soft With SEO Consultants

It had to happen at some time!
Google has finally come out and accepted that SEO consultants are not bad news, at least, not all of them. In an announcement on their WebMaster Help Center, Google lists a few pointers on what to look for in a good (and bad) SEO consultant.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

I like the first line -
If you are thinking of hiring someone to do your SEO, the earlier the better. I couldn’t agree more. The article actually contains some good information in relation to search engine optimization in general.

Get a Handle on what SEO is -
Google recommends you get a handle on what SEO is all about before even thinking about hiring a consultant. The old information about black hat techniques to avoid is still there at the end of article. Nice to see the search engines finally recognising the usefulness of SEO constants.

After 12 years in the Website Design and SEO market the personell 877 Web Team believes that we can work with you to make your Website more productive for a small investment.

Sunday, July 6, 2008

Get Customers


Get a Customer and Keep a Customer

There's good news and bad news…

Let's start with the bad news, and there's a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, partially satisfied.

Sort of anticlimactic, isn't it? The good news is there's a lot of opportunity for satisfying customers, even making them very, very happy.

Here is more bad news.

Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.

It seems that consumers really want to buy online, but retailers aren't making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.

When I did find product reviews or pages, the information I wanted (price and specs, mainly) were either garbled by nonsensical info or was nonexistent.

If researching for myself, I would have long before that said, "Screw it. I'll just go to the store myself." All of them lost a potential online customer.

Problems like these aren't uncommon. In fact, it seems many sites are severely lacking in the customer service department. If customers don't prefer online shopping to brick-and-mortar shopping, it's because retail sites haven't done enough to make the online shopping experience a good one.

Are you ready for more bad news?

Here are ways many sites have failed to serve their customers:
1. Only 37 percent offer multiple images views of products.
2. Only 33 percent offer customer reviews.
3. 62 percent have difficult to read fonts.
4. Only 43 percent offer free shipping.
5. Almost two-thirds do not offer in-stock information on the product page.
6. While just over half of online retailers have physical stores, only 10 percent offer in-store pickup.
7. One third have a checkout processes with more than 4 steps.
8. Only 58 percent correctly answer an e-mail question within 24 hours.
9. Around 80 percent don't seem to get that more ways to pay means more ways to buy. 20 percent offer pay-by-check, 10 percent offer Google Checkout, 20 percent accept Pay Pal and 18 percent offer Bill Me Later.

That's a lot of ball-dropping. Fortunately, it can all be corrected to give your self a leg up on the competition. Hint: Just inverse some of those numbers above to understand what you should be doing.

Here are some more tips:

The landing page is crucial. You should have a landing page relevant to the search term. Yes, this is going to take some time to develop. But it doesn't take any time for a potential customer to abandon you. In fact, it takes half a blink to form an impression, and if that page isn't loaded in under four seconds, it takes less than half a blink to hit the back button. Just remember, information seekers scan from left to right, top to bottom, so keep those keywords, beginning with the search link, to the left and not buried in chunks of text. Make sure it's clear where links lead, especially if navigating a customer away from a landing page.

Product information should be complete, answering all the customer's questions. A survey found 77 percent said "buying from a particular merchant is 'very to somewhat' influenced by the quality of content (descriptions, copy, images and tools) on a particular website.
Images are vital. One day, when smell-o-vision, holographic imaging, and virtual reality tactile-experience suits are reality, we can better recreate the actual store-bought experience. Until then, we have pretty pictures, even video demonstrations.

One more list and we're done.

These ten features and functionalities are the most important to customers, according to a survey.

1. Product overview
2. Merchant's guarantee
3. Stock status/availability
4. Quality of image
5. Customer service links
6. Product specific information
7. Long description
8. Size chart
9. Toll-free number
10. Ratings and reviews

If you are in need of Website help please check out our Website 877 Web Team.

Thanks and good Luck.